Horoscope Red Bull Branding Marketing

Business Astrology Video Series

In Publications, Videos by Dr. Christof Niederwieser

In this video series I show how astrology can be applied to the fields of strategy, branding, human resources and communication. The first video gives an introduction to astrology in general. The second video illustrates some typical project themes of astrological coaching and consulting, while the other videos give examples from branding and strategic management.

01. What is Astrology?

A general introduction into astrological system theory:

02. Coaching & Consulting

Some typical questions and issues of astrological business consulting:

03. Branding & Brand Image

The brand horoscope of Red Bull and its reflection in corporate design:

04. The Cycle of Revolutions

Astrological Cycles as crucial basis for strategic management: